Key words 11: #plant-based 
According to Innova's market insight, from September 2020 to August 2021, the newly released plant-based products in the world increased by 59% over the previous year.

ADM analysis predicts that by 2035, plant alternative proteins are likely to account for 11% of the total protein market. This is partly driven by #covid-19, which accelerates people's interest in plant-based products.

Key words 12: developing #local products
More and more consumers are willing to support the local economy, often patronize nearby businesses, or become stakeholders to participate in improving community welfare.

Key words 13: #environmental protection
Innova's market insight survey shows that "one earth" ranks first among the top ten consumption trends in the world in 2021. "One earth" represents the common sense of responsibility of consumers. It is guiding new consumption decisions and lifestyles

Key words 14: Turning "#waste" into treasure
Innova market insight 35% of consumers said that products with a variety of upgraded recycled ingredients could attract them more than other products. According to the data, the three major upgrading directions of raw materials most concerned by consumers are sustainable development, healthy nutrition and freshness.

Key words 15: #convenience
Tate & Lyle quoted the 2020 information from GlobalData trends sight to show that 83% of consumers around the world are affected by whether products or services meet their time and money restrictions when purchasing, and 91% of consumers express their interest in products that save their time and energy.

Key words 16: #experience first
The Innova market insight survey shows that people are more eager to try new things than ever before under the continuous influence of COVID-19. Consumers are looking forward to obtaining novel experiences through food and beverage, so as to add fun to life. There are many new and interesting products in the market, and many food and beverage companies have entered new fields or carried out unexpected cooperation.