The 26th Food Ingredients China is held in Shanghai National Exhibition and Convention Center from March 15 to March 17. With the theme of “Unlocking nature’s potential, Building a healthier future”, Cargill, who is participating for the 15th time, is not only presenting a large number of health & nutrition focused innovative food and solutions, but is also releasing its latest proprietary “TrendTracker” study concerning Asia and the globe. Committed to acting as a “connector”, Cargill provides Chinese consumers and customers with industry insights and trends, helping customers to maintain a competitive advantage in the ever-evolving food market.
With forward-looking market insights and a deep understanding of its customers, Cargill is showcasing more than 40 products and solutions from its starches, sweeteners and texturizers, as well as cocoa & chocolate businesses. These products and solutions are in line with the consumer trends highlighted in Cargill’s “TrendTracker 2023” study, with a strong focus on Health & Nutrition and Indulgence which reflects Cargill’s comprehensive solutions and new innovations. Product highlights at this year’s FIC include:
“Health” becomes a new food “Keyword” in post-epidemic Era
In addition to Cargill’s product exhibition booth, Cargill’s “TrendTracker 2023” report released during FIC is another highlight. Based on the study derived from the analysis of various market research reports, there will be greater purchase of health & wellness food, as well as focus on food safety, convenience and a rise in e-commerce. Cargill’s “TrendTracker 2023” report shares its proprietary insight into macro trends globally and in the APAC. The report spotlights 4 key macro trends:
Since the Plan of Health China 2030 was published and implemented in 2016, “Health China” has become a national strategy. Besides, due to the COVID-19 pandemic, consumers are paying much more attention to nutrition and health than before, and their preference for healthy food has significantly improved, which corresponds with the results from Cargill’s “TrendTracker 2023” report.
Based on a deep insight into consumer preferences and business opportunities, Cargill is locally based and globally oriented. By combining extensive global capabilities with deep regional expertise, Cargill provides its food industry customers with the latest technology, research results, risk management and industry-best solutions, and constantly develops customized portfolios to help customers win in the local market.
Innovation is another key factor to realize the customer’s vision. Cargill local market teams are a source of inspiration, co-creation and innovation that help customers unlock the future with speed and agility. With unparalleled food solutions by their side, Cargill enables customers to stay ahead of the competition and regulatory environment today – and tomorrow. Cargill has two Innovation Centers in Shanghai and Beijing to drive innovation around new products, new flavors, and new menus in the areas of food ingredients, animal protein, etc. Beyond China, Cargill also has Innovation Centers in Singapore and India to support its Chinese customers’ growth ambitions across the APAC region.
“The capabilities and innovation we are bringing to FIC will help customers better meet consumer needs in China market,” said Ming Peng, Managing Director, Cargill Food Ingredients for North Asia and Australia. “Having been in the Chinese market for over 50 years, Cargill has been working hard to share the expertise we have accumulated in our global practices with the Chinese market. Looking ahead, Cargill will continue to play the role of “connector” in the food industry, leveraging our extensive product portfolio, production and innovation capabilities, and global insights to help our customers develop healthy, delicious, innovative and sustainable products that meet changing consumer trends. We want to remain not only the leading food ingredient supplier that our customers trust, but also their partner of choice for innovation and growth.”