Key words 5: #intestinal health
According to the latest survey data of ADM outside voice, 58% of consumers worldwide are aware of the potential benefits of microorganisms in the digestive system to their overall health, and connect the microbiome with immune health, metabolic health and mental health.

Key words 6: nutrition against #airpollution
Natural growers pointed out in the report that in 2022, consumers will give priority to organic green food to minimize air pollution from agricultural sources such as CAFO and traditional crops, including choosing recycled animal products and purchasing organic products certified by the U.S. Department of agriculture as much as possible.

Key words 7: #flavor
Although consumers find comfort in traditional and familiar tastes, unexpected and unique tastes are attracting more consumers. In the past year, with the relaxation of restaurant restrictions and consumers seeking to explore cultural diversity, it is now a good time for brands to share delicious food from all over the world.

Key words 8: #pet snacks
Pets have been regarded as a part of the family, although this trend has always existed, it is more obvious during COVID-19's prevention and control. ADM outdoor voice found that many pet families transfer their personal purchase values and preferences to pets and seek organic, pure natural, clean label, sustainable and functional pet food.

Key words 9: personalized #nutrition customization
Respondents to the innova market survey said that if they can prove that these changes are beneficial to personal and global health, they are more willing to accept changes such as new food technologies or sharing data.

Key words 10: #transparency and #traceability
Ipso's insight into the new trend of food and beverage in 2021 points out that in the post epidemic era, consumers pay more attention to food safety issues. 78% of consumers say they attach great importance to the ingredient list, and 93% of post-80s parents believe that product traceability can improve their purchase intention. Adm2022 trend report also shows that 58% of global consumers say they will pay more attention to the origin statement of products due to covid-19. In order to make consumers buy more at ease, show the product traceability QR code on the package, and the supply chain is fully transparent, which can greatly improve consumers' purchase intention.

Advances in artificial intelligence, blockchain, robotics and the Internet of things (IOT) will also raise the threshold for digital traceability solutions, such as smart tags and digital traceability.